Redmandarin | Who
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Since 1999, Redmandarin has been advising the world’s largest and most ambitious companies on sponsorship.


Clients from 43 sectors


67 Client-Geographies worldwide


$2200m Rights-fees managed


$3500m activation budgets managed

Over the last 18 years, we have worked with leading global businesses like Unilever, Deutsche Telekom, Philips Electronics, Coca-Cola, Nissan, Siemens, Vodafone, Credit Suisse, Sony Ericsson, ABInbev, Ernst & Young, KPMG, Deloitte, and many more.


Redmandarin founders brought together senior expertise from the worlds of sponsorship and professional services. Over time, we have integrated insights and thinking from brand management, employee engagement, advertising, and psychology to ensure our services remain ahead of the field.


Our leadership team brings tohether unrivalled experience from rights-holders, agencies, and major global brands.


Pico, our global partner, has been operating in China for nearly 40 years. With listing on the Hong Kong stock exchange, Pico is already an established partner for many leading Chinese businesses.


A Redmandarin Partner directly leads every single client engagement.

This brings our clients a wealth of technical expertise and experience – and our personal commitment to their success.


Leads major client programmes and has worked across 4 Summer Games and 15 Partners.

Shaun Whatling

Chief Executive Officer

Leads on measurement and analytics. Over 20 years in Quant Dev at Global Senior Management level.

Neil Smout

Associate Partner

Leads rights-holder, media and content-led client work, ensuring multi-channel relevance and usability.

Nick Walford

Senior Partner

International management consultant. Chris led DT's £600m sponsorship rationalisation program.

Chris Roe


Leads on Games-time operations and Olympic orientation. Previously Senior VP at Visa inc, responsible for Olympic and Paralympic Games sponsorship.

Scot Smythe

Associate Director

An activation specialist, Tania has delivered events and hospitality programmes across the world. Responsible for British Airways’ award-winning 2012 Olympic sponsorship activation.

Tania Devereux

Associate Director

Adam ensures the translation of sponsorship strategies into successful activation planning and delivery.

Adam Colthorpe

Head of Operations
mario bw square

Mario oversees Redmandarin’s brand inputs and activation planning.

Mario Rauter

Associate Director