Redmandarin | Why
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cost benefit

Why Redmandarin?


The sponsorship industry consists mainly of sales and activation agencies. Their business models are largely based on 10 – 30% of client spend. The more you spend, the more they earn.


Our business model is based on your success.  We would prefer our clients not to spend money, than to waste it. Our services make your investment work harder. We reduce wastage. We guarantee accountability.

Why Redmandarin for China?


In the 1990s, it was dotcoms. In the early 2000s, it was online gaming. Since 2010, China is seen as the cash cow of global sport and entertainment.


In partnership with Pico, our role is to help Chinese businesses to use sponsorship to expand internationally as intelligently and profitably as possible. In practice, this means we work hard to align sponsorship with your actual business plans and ambitions, and ensure your investment delivers measurable commercial value.

global sponsorship spend
pico image

Why Redmandarin and Pico?


Pico is a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments.


With a track record in experience design that spans half a century, Pico delivers extraordinary experiences to millions of people around the world every year.

Redmandarin and Pico together


Redmandarin and Pico share a commitment to understand and address our clients’ commercial imperatives. So we have come together to provide Chinese businesses with a global, end to end service, and partners they can trust.


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