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Maud Lesure

I am a new foreign element in the Redmandarin team: I am French with some Swiss origins. I went to live on the other side of the channel in 2006 after graduating and started my first job in Chester, in the pretty old roman city at the border with Wales.

Sport addicted and with a thirst for discovery, I always wanted to work in the sport environment. I had very enjoyable experiences in Roland-Garros / Tennis French Open and in the Tour de France when I was student. As a saleswoman and sales team manager the second year, I learnt how merchandise can be a continuation of the sport events for the supporters and an interesting market for the licensor when the products match with the audience. I also discovered some sponsorship aspects within Hutchinson tyre company, official tyres of the Discovery Channel team.

Qualifications:

ISTEC / High Business School / Marketing Diploma (Paris)

Favorite slogan:

“Deviens ce que tu es” = Become what you are
(Also used by Lacoste)

Sports interest and practices (sometimes!):

Football, tennis, table tennis, golf, mountain bike, running…

Other activities:

Fan of music: from French Rap, German Electro, English Drum n Bass, Jamaican Ragga Dancehall, US Hip Hop, Arabic DJs, to classical music and the list is not over as long it's sincere music, Photography (Lomography camera adept), Yoga, Baking chocolate cakes and having very long meals with friends and family.