Research Services

Audience Interests & Motivations

Understanding what motivates your target audiences is key to choosing the most appropriate platforms, properties, and activations for sponsorship. We uncover insight to inform and direct your sponsorship strategy.

Competitor Profiling

We provide an analysis of competitor activity to ensure your chosen platform will enable you to achieve stand-out and sufficiently differentiate yourself from your competitors.

Concept Ideation

Developing new ideas for activating your sponsorship in partnership with your key customers. We use workshops to explore consumers attitudes and interests before introducing Redmandarin experts and client team members to assist in generating ideas.

Cultural Immersion

Designed specifically to help you get closer to hard-to-reach sub-cultures; particularly youth audiences. We use ethnographic research techniques to engage with your audience rather than merely analysing them.

Sponsorship Targeting Model

Our proprietary model lets you understand the relationship between the audience for your chosen sponsorship, the property you're sponsoring, and your brand. It gives you the evidence necessary to make better decisions about where to spend your budgets, how to activate your sponsorship, and the objectives you should set.

Proposal Assessment

Our intimate knowledge of the sponsorship market, combined with our ability to assess the scalable benefits of proposals and contracts, enables us to provide contractual due diligence to inform investment.

For more detail on any of these services contact research@redmandarin.com or call us on 0207 566 9410.