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Sponsorship Research & Evaluation

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Evaluation Services

Unlike traditional sponsorship evaluation agencies we adopt a holistic approach considering the impact of any communication used to support your sponsorship programme. This means you have a clear understanding of the effectiveness of all sponsorship activation.

Planning Tools

If you are a first time sponsor or just starting out in evaluation we can create simple evaluation planning tools, to enable you to understand sponsorship effectiveness and plan future evaluation projects.

Evaluation Frameworks

Whether you want to compare the effectiveness of your entire sponsorship portfolio or evaluate a multi-market sponsorship campaign our Evaluation Framework approach can help.

Full Service or Consultancy Support

We can deliver global evaluation services, managing a network of specialist partner agencies. Alternatively we can provide expert consultancy support to your existing research suppliers or internal research teams.

Workshops

We can help your internal teams understand the importance of evaluation, share best practice and provide practical support and advice.