T-Mobile case study

- creating cut through with a young audience

"It’s fair to say we would never have developed the Street Gigs without Redmandarin. First they helped us to realise the potential of creating our own events, and then they helped us do it. They’ve been amazing - my unofficial sponsorship department for the last 18 months. I get the same level of commitment I expect from my own staff, along with all the benefits of top consultancy. The Gigs have been very special for T-Mobile. Redmandarin’s a very special company."

Toby Hester, Head of Sponsorship

Sponsor Property Creation

For a brand, creating a sponsorship property demands tremendous confidence and conviction - and can be a high-risk strategy.

The risks are plain: total financial liability, and total responsibility.

The benefits are equally obvious: total ownership, total control over implementation, and the ability to shape a property to create cut-through and meet narrowly defined objectives.

For all of these reasons, property creation is growing in appeal, especially in cluttered markets and for larger B2C brands who pride themselves on consumer insight.

Our starting point is always strategic: the parameters defined by strategy provide the clearest creative brief.