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"Redmandarin really helped us to develop a group wide strategy that can be applied across our diverse international markets and family of brands. By designing tailor-made tools to focus ourselves on our business needs and brand drivers, they not only supported us in making sponsorship decisions on a strategic basis, but lay the groundwork necessary to demonstrate ROI, and improve the efficiency of our sponsorships."
Stephan Althoff, Senior Executive Vice President Corporate Communications & Group Sponsoring
Portfolio Optimisation
For global brands, it can be a very real challenge to maintain a clear sponsorship strategy across multiple territories.
It’s often a very fine line between undermining the role and value of individual markets, and allowing local interpretation to skew brand messaging or erode headline objectives.
Redmandarin has extensive expertise in managing the dynamics of global reviews of this scale and nature, including :
- creating global strategies which allow local flexibility
- building internal, international concensus around a revised proposition
- systems and processes for property review across multiple territories
- where necessary, exit strategy formulation and renegotiation
