According to the International Olympic Committee (IOC), the Olympic Games offer brands the most powerful and valuable marketing platform imaginable.
It’s a tough one to argue against. After all, the Games have developed enormous worldwide media reach and their uniquely positive set of brand values mean that they’re a fit with the aspirations of more or less every commercial brand you care to mention.
Scour the internet for the various lists of the world’s strongest brands: many of them have hitched their wagons to the Olympic Games at one time or another. Continue reading