Sitemap
Who We Are
- Our Team
- Chris Roe
- David Powell
- Fiona Young
- Howard Farbrother
- Jane Ross
- Laura Schenken
- Mark Knight
- Rob Scotland
- Sally Hancock
- Shaun Whatling
- Our Values
- Our Approach
- Strategic Creativity
- Career Opportunities
What We Do
- Strategy Creation and Development
- Portfolio Optimisation
- Sponsorship Research and Evaluation
- Sponsor Property Creation
- Activation Planning and Management
- Negotiation
- Internal Capability Building
Our Clients
- Butlins
- Butlins - The season of goodwill
- Deutsche Telekom
- Deutsche Telekom - the whole story
- Getronics
- Getronics - brand building, on a budget
- Honda
- Honda - Challenging evaluation
- Lloyds TSB
- Lloyds TSB - For the journey
- Orange
- Orange - The bigger picture
- Philips
- Philips - World Cup activation
- Sony Ericsson
- Sony Ericsson - Looking for legitimate credibility
- T-Mobile
- T-Mobile - The word on the street
- Unilever
- Unilever - the full story
London Olympics 2012
News
Sponsorship Resources
- Strategy Development
- Balancing Global and Local Objectives
- The Case for Event Ownership by Sponsors
- Usefulness of Category Exclusivity
- Evaluation and Research
- Is Non-Traditional Signage More Valuable?
- Why Cumulative TV Audiences Don't Add Up
- Tracking Hospitality Assets
- Media Is Still A Key Sponsorship Component
- Audience
- Reaching Generation Y Through Sponsorship
- Seniors Are An Untapped Sponsorship Market
- Expanding the Definition of Your Customer
- Improving Employee Relations Through Sponsorship
- Reaching Ethnic Markets Cost-Effectively
- Working Successfully With Retail Partners
- Sponsorship Strategies for Travel & Tourism Marketers
- Effective B2B Sponsorship
- Sponsorship selection
- Effectiveness of Lifestyle Sponsorship
- Potential of Ski Resort Sponsorship
- When Naming Rights Are Really Right
- Advantages to Sponsoring Across One Sport
- Implementation Planning
- Identifying Appropriate Athlete Endorsers
- Expecting Proper Levels of Sponsorship Service
- Implementing Effective Hospitality Strategies
- Integrating Community Relations into Sponsorship
- Planning And Scheduling Around A Sponsorship
- Rethinking The Effectiveness Of Promotional Giveaways
- Using Intangible Assets
- Using Sponsorship to Market Luxury Brands
- Activating Sponsorship through the Web
- Falling For Price Escalators
- Generating Direct Revenue From Sponsorships
- Activating Golf Sponsorship Successfully
- Rights Negotiation
- Negotiating Value-In-Kind
- Benefits of Pass-through Rights
- Negotiating Performance Related Clauses
- Buying Ancillary Assets to Support Activation
- Gaining Support From Senior Executives
- Making the Decision to Renew
- Performing Due Diligence on Properties
- The Case For Variable Sponsorship Pricing
- Activation
- Making Co-Op Sponsorships Work
- Importance of Crisis Management Planning
- Meeting Internal Staffing Requirements
- Retaining Platform Presence After Deal Expiration
- Sponsorship Issues
- A Product Placement Model For Sports
- On-site Brand Activity Segmentation
- Sponsorship and Consumer Involvement Theory
- Rich Reading
- Downloads
- Links
