Redmandarin | Planning
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Or: How to build preference for your brand

It’s easy to buy awareness. The real value of sponsorship is converting awareness of your brand into understanding, preference, and purchase.

And that is down to the quality of the planning.

Our planning services ensure the best marriage of creative execution with commercial ambition, bringing the best out of delivery partners and a clear handover point to Pico, our partners in China, and globally.