Impartiality; Our maxim is total transparency: we are channel and platform neutral and have no commission relationships with rights-holders. We don’t take commissions or sell sponsorship rights because we believe this would undermine the transparent, strategic service we aim to deliver

Integrity; Our only interest is in supporting our clients to improve the effectiveness of their sponsorship practice. We work for sponsors and potential sponsors – and nobody else. We’re not allied to any big communications or agency networks. And although we’re great advocates for great sponsorship – for every client we’ve taken into sponsorship, we’ve taken at least one out.

Insight; We bring together experts from business sectors, marketing channels, and management consultancy in order to deliver actionable insight and aggregate established practice with latest thinking. For us, insight means two things – the fresh insight we strive to deliver to clients, and the foundation which consumer insight plays in validating our thinking.

Imagination; We pride ourselves on our ability to attack briefs from all angles – emerging with strategically creative solutions which directly address your needs, and talk directly to your target audience.