For many businesses operating across diverse markets, a challenge of successful sponsorship management is achieving shared internal levels of understanding and expertise: what do we – as a business – mean by sponsorship? what are our success criteria? what is the role for evaluation? how do we truly embed a new sponsorship policy? how do we encourage and manage local response to global strategy? In our experience, internal capability is always critical to success.

In response to the needs of many clients over the years, redmandarin has developed a range of modules and materials, both print and digital, which can be customised to your business, including:

Workshops and/or training materials covering

  • Sponsorship selection
  • Sponsorship acquisition and internal governance
  • Portfolio or property management
  • Roll-out and assimilation of new processes and approaches
  • Process design
  • Internal resource analysis and planning