Nick Walford

Following an early career in advertising in the media departments of full-service advertising agencies, Nick has spent the last 25 years advising clients across all areas of content creation and partnership, pioneering Broadcast Sponsorship – which was enabled by the 1990 Broadcast Act.

As UK Managing Director of Mindshare Performance – Mindshare’s leading Sport and Entertainment Consultancy, and for that period the lead sponsorship agency within WPP, rising to European COO, Nick has advised clients in all the major partnership areas- sport, TV programming and digital media, corporate social responsibility, film and music.

Nick has a unique insight into established brand communication channels as well as emerging forms of brand communication, including, most recently social media.

Specialist areas: media sponsorship

  • Film and broadcast sponsorship
  • Product placement
  • Consumer protection and digital convergence
  • Social media
  • The role of sponsorship for the entertainment industries