David is an expert on sponsorship strategy, planning and value.
David combines his professional background in marketing effectiveness, brand planning and customer analytics with a focus on global properties and the major sponsorship deals involved: football, tennis, rugby, film, culture, baseball, American Football.
David has a broad understanding of commercial sector priorities and business drivers and his speciality at Redmandarin is bridging the internal gaps between sponsorship, marketing and finance functions, to create clear accountability and integration; and clearly defining the objectives for sponsorship and the commercial return for clients.
He has a history of developing and evaluating major sponsorship investments around FIFA World Cup, international tennis tournaments & players, rugby, film, and the arts for clients including Credit Suisse, SABMiller, Sony Ericsson, Virgin, RBS/NatWest. Ernst & Young.
Specialist areas: sponsorship strategy
- Campaign planning
- Consumer behaviour change
- Sponsorship measurement and effectiveness
- Ethical issues relating to sponsorship
- US sports