May 21, 2017
We advised Betway on the best way to use sponsorship to support launches in new markets. We worked with them to define a sponsorship strategy for the German market that would deliver on the commercial and brand objectives they set out. Betway briefed us to identify potential partnerships which met the strategy set out, and to set out our priority contractual rights and assets. Betway are now the official betting partner of five Bundesliga 2 clubs.