Sector Papers

Just as a website is always, ultimately, an online reflection of an organisation, major sponsorships are – for better or worse – the real-world equivalent.
The choices major sponsorships impose inevitably touch on structure, on value proposition, on customer relationship, on brand, on performance – on every aspect of organisational behaviour.

These documents therefore consider the opportunities and challenges facing specific industries – and the roles that sponsorship might play in reflecting a response to these.