The Red Thread is our newsletter, emailed 6 times a year. It gives us the space to focus on 2 key thought-pieces; to explore important and timely events and issues, to approach them in the Redmandarin way, and communicate that to you via your inbox.
We also take a look at a sponsorship or partnership that has impressed us – one which we think has merit and opportunity and allows us to offer credit where due.
You can view articles from previous issues below, or to subscribe click here.
Recent Posts
In search of community
March 4, 2013
It was .com days, the world was alight with online content propositions and ‘building community’...
Sponsorship Storytelling
December 19, 2012
It's not my question, of course, but my son’s. And although my wife - who’s from a country whichÂ...
Sponsorship as organisational change-driver
October 6, 2012
For Redmandarin, a full 90% of client briefs relate to deepening brand engagement. This might be...
'Make GE Olympic-centric'
October 6, 2012
The text below is an extract from an interview with Professor James Santomier of the John F. Welch...
Spinning the TOPs
July 27, 2012
With seven out of 11 partners confirmed until 2020, the IOC can congratulate itself on having established...
