Red Thread

The Red Thread is our newsletter, emailed 6 times a year. It gives us the space to focus on 2 key thought-pieces; to explore important and timely events and issues, to approach them in the Redmandarin way, and communicate that to you via your inbox.

We also take a look at a sponsorship or partnership that has impressed us – one which we think has merit and opportunity and allows us to offer credit where due.

You can view articles from previous issues below, or to subscribe click here.

Recent Posts

Alfred Kelly’s big decision

Alfred Kelly’s big decision

September 8, 2017

McDonald's exit from the top echelon of Olympic sponsorship created a media opening for anti-IOC narrative...

how does big business satisfy consumer appetite for integrity?

how does big business satisfy consumer appetite for integrity?

July 7, 2017

Brand psychotherapy: In an age when people are hungry for integrity and meaning, how does big...

McDonalds and the IOC: fake news from the FT?

McDonalds and the IOC: fake news from the FT?

June 23, 2017

McDonald’s departure from the IOC TOP programme has provoked much commentary. Of course, big sponsorship...

Tokyo 2020: The challenges facing Partners

Tokyo 2020: The challenges facing Partners

June 20, 2017

Organising Committees famously misrepresent the value of Games Partnership. ‘The country needs you...

The danger of being dazzled by the latest shiny objects in digital marketing

The danger of being dazzled by the latest shiny objects in digital marketing

March 2, 2017

I imagine the entire marketing industry is now considering the impact of Proctor and Gamble’s Chief...

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