Red Thread

The Red Thread is our newsletter, emailed 6 times a year. It gives us the space to focus on 2 key thought-pieces; to explore important and timely events and issues, to approach them in the Redmandarin way, and communicate that to you via your inbox.

We also take a look at a sponsorship or partnership that has impressed us – one which we think has merit and opportunity and allows us to offer credit where due.

You can view articles from previous issues below, or to subscribe click here.

Recent Posts

The danger of being dazzled by the latest shiny objects in digital marketing

The danger of being dazzled by the latest shiny objects in digital marketing

March 2, 2017

I imagine the entire marketing industry is now considering the impact of Proctor and Gamble’s Chief...

The Olympic Baby

The Olympic Baby

April 8, 2015

Rule 40 currently imposes commercial purdah on Olympians for nearly a month around the Games, preventing...

brand purpose and sponsorship

brand purpose and sponsorship

December 16, 2014

Whatever happened to vision? It used to be a fundamental part of how businesses described themselves...

the right rights: Orange Wednesdays

the right rights: Orange Wednesdays

December 15, 2014

In the immortal words of Mr Dresden, "never underestimate...

Hearts and minds is the only way

Hearts and minds is the only way

November 14, 2014

I've been pursuing an MSc in Organisational Development for the last 18 months. With a special focus...

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