Red Thread

The Red Thread is our newsletter, emailed 6 times a year. It gives us the space to focus on 2 key thought-pieces; to explore important and timely events and issues, to approach them in the Redmandarin way, and communicate that to you via your inbox.

We also take a look at a sponsorship or partnership that has impressed us – one which we think has merit and opportunity and allows us to offer credit where due.

You can view articles from previous issues below, or to subscribe click here.

Recent Posts

McDonalds and the IOC: fake news from the FT?

McDonalds and the IOC: fake news from the FT?

June 23, 2017

McDonald’s departure from the IOC TOP programme has provoked much commentary. Of course, big sponsorship...

Tokyo 2020: The challenges facing Partners

Tokyo 2020: The challenges facing Partners

June 20, 2017

Organising Committees famously misrepresent the value of Games Partnership. ‘The country needs you...

The danger of being dazzled by the latest shiny objects in digital marketing

The danger of being dazzled by the latest shiny objects in digital marketing

March 2, 2017

I imagine the entire marketing industry is now considering the impact of Proctor and Gamble’s Chief...

The Olympic Baby

The Olympic Baby

April 8, 2015

Rule 40 currently imposes commercial purdah on Olympians for nearly a month around the Games, preventing...

brand purpose and sponsorship

brand purpose and sponsorship

December 16, 2014

Whatever happened to vision? It used to be a fundamental part of how businesses described themselves...

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