In the Media

Sponsorship now arguably influences more areas of our daily lives than advertising. Its intrinsic appeal to sponsors lies in its ability to infiltrate the areas of our lives we care most about: not just sport, entertainment and the arts, but our public spaces and events, our education system, our media – and in some countries, the health infrastructure, public transport hubs.

This corporate colonisation gives rise to many questions, around appropriateness, value, ethics, effectiveness of business behaviour and the impact on consumers – positive and negative.

Redmandarin is a world-leading, award-winning strategic consultancy, specialising in sponsorship, partnership and platform marketing.

With over a decade’s experience of working at Board level with global brands, and subject experts of the highest order, Redmandarin has an exceptionally clear understanding of the relationship between sponsorship and the commercial drivers of business.

Redmandarin offers an unusually informed perspective on sponsorship – and a voice which is unafraid to break the conspiracy of silence which surrounds much – mediocre – sponsorship practice.

Recent Posts

World Athletics Championship and Sponsorship

World Athletics Championship and Sponsorship

September 21, 2015

The applause from the Bird’s Nest has barely died down, confirming the status of the World Athletics Championship as the third largest sporting event worldwide after the Olympics and the FIFA World...

Working the Olympics

Working the Olympics

March 22, 2012

It’s a tough one to argue against. After all, the Games have developed enormous worldwide media reach and their uniquely positive set of brand values mean that they’re a fit with the aspirations of...

Celebrating a Crusader

Celebrating a Crusader

December 1, 2011

As SportBusiness International this month identifies and celebrates the 20 men and women whose innovation have shaped the sports industry in 2011, I want to recognise one of the most influential and...

The Tipping Point

The Tipping Point

November 1, 2011

Malcolm Gladwell’s written a number of articles for grantland.com on the current state of the NBA during the four-months and counting of the current lockout. He eloquently argues the case that not only...

Tread with care

Tread with care

October 1, 2011

The increasing importance of emerging markets has highlighted the complexities of sponsorship investment in key developing economies. As growth and marketing budgets stagnate in developed economies, major...