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"The evaluation provided by Redmandarin for our Ibiza Rocks project gave us a clear insight into how successful the activity has been. It has enabled us to ensure that in future years we address more of our audience in a more targeted way. It has proved invaluable."
Richard Dorman, Marketing Manager UK & Ireland, Sony Ericsson Mobile Communications
Sony Ericsson
Richer brand experience
Encompassing the indulgence of the Ibiza party scene, the hottest UK rock acts, and the promise of visits from the indie music glitterati, Ibiza Rocks has the potential to give Sony Ericsson a legitimate claim to credibility amongst often fickle UK music consumers.
The 2006 Ibiza Rocks programmes expanded the concept to incorporate a series of gigs in the UK.
The issue for Sony Ericsson was to distinguish the buzz from the reality in terms of acheiving three key objectives.
For how we helped Sony Ericsson separate the beat from white noise, click here.
