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Lloyds TSB case study

<em>Lloyds TSB case study</em>

- for the journey

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"Redmandarin has been indispensable to us at Lloyds TSB, and have repeatedly shown why they have such a great reputation in this field. We couldn't wish for better partners on our journey to 2012!"

Andrew Gillespie, Lloyds TSB Brand and Communications Director

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Lloyds TSB

…for the Journey

On 14th March 2007 Lloyds TSB was announced as the first sponsor of the London 2012 games. That moment was the beginning of Lloyds TSB’s involvement in the journey to 2012 and the culmination of five months of rigorous assessment, planning, and negotiation. The Olympics coming to London in 2012 represents one of the biggest opportunities and challenges in the history of UK sponsorship and Redmandarin are proud to have assisted Lloyds TSB throughout this process.

For more about Lloyds TSB’s Journey, click here.