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"Redmandarin designed an evaluation programme which provided us with invaluable insight about the true impact of our sponsorship. The information they provided enabled us to make an objective business decision."
Honda
Challenging evaluation
Honda was looking for an experiential route to bring its brand proposition, The Power of Dreams, to life - and sponsored one of the UK’s best acrobatics display teams. The display was inspiring, exciting, exhilarating, breathtaking and entertaining – and this tactical partnership offered the potential to deliver high visibility to key audiences, as well as real opportunities to shift the brand.
Redmandarin was retained to activate the sponsorship and ultimately, on our recommendation, to evaluate. The results were challenging.
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