Redmandarin negotiates major tennis sponsorship for Sony Ericsson

September 2006: Redmandarin negotiates major tennis sponsorship for Sony Ericsson

As part of Redmandarin’s role supporting Sony Ericsson in the development of their global tennis strategy, we were instrumental in negotiating and securing on their behalf a $20m+ 4-year title sponsorship of the former NASDAQ-100 Open in Miami.

We made sure that relevant and innovative rights were negotiated, secured an advantageous financial deal, and developed a set of robust contractual KPI’s to ensure success.

Sony Ericsson are delighted with the result, which fully supports their US business ambitions and has delivered a real win//win partnership for the event and the sponsor.