Why Sponsorships Fail

Top Ten Reasons Why Sponsorship Fail

1. Not understanding that the sponsorship has to be led by the consumers needs, not yours.

2. Not enough resource allocated to manage the sponsorship properly.

3. Not understanding thr right due diligence on the property before signing the check..

4.Paying for rights feesand doing nothing with the sponsorship.

5.Misunderstanding the relationship between the different stakeholders in an event.

6.Jumping from one sponsorship to another without making the most of long term involvement.

7. Insufficient integration with other communications channels

8.Failing to secure trade interest and support in the sponsorship.

9. Not understanding that an event you create takes time to build and grow too.

10. Failure to specifically measure ROI of the sponsorship activity.

Sally Hancock
Chief Executive
Redmandarin