Media Articles
Does the furore over FIFA's handling of MasterCard have the potential to damage confidence in sponsorship?
January 2007, Sport Business Read more »
Our commentary on our 2006 Sponsor Survey
December 2006, Sport Business Read more »
Business of sport: Twilight of the gods alarms marketing men
13 July 2006 - Andrew Culf- The Guardian
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German TV Threatens to Drop Tour; Cycling Body Plans Crackdown
1 August 2006 - Sam Sherringham - Bloomberg
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Music v sport sponsorship
16 March 2006 - Barny Stokes- Marketing Week
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Analysis : Sporting chance for packaged goods marketers
10 August 2006 - Noelle Waugh - Marketing Week
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Wide open goals for sponsors
2 March 2006 - Barny Stokes - Marketing Week World Cup Special 06
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Flintoff joins big hitters but is not in Beckham's league
3 September, 2005 - England victory could broaden boundaries for cricketers - Guardian
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Anxious English Fans Await Australia Match: Soccer? No, Cricket
2005 - Bloomberg
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Take the sponsorship plunge
2005 - Instead of spending big bucks on advertising,savvy firms are investing in high-impact sponsorship. Kristina Greene reports
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HSBC to Sponsor $5 Million Shanghai Golf Tournament, People Say
8 July 2005 - Bloomberg Read more »
Sponsorship can prove worth
16 Feb 2005 - Is Sponsorship Really Worth It? By Alasdair Reid - Marketing Society
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Sports Marketing: When Disaster Strikes
9 March 2005 - Sporting crises lay sponsors' most valuable assets, their brands, open to an associated fallout. How they can minimise its impact? Drew Barrand reports. Marketing
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Sailing Sponsorship
2005 - Sailing Record-Setter MacArthur May Not Prosper From Success
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Sailing Sponsorship - Sail of the century
9 February 2005 - While the crowds cheered Britain's record-breaking sailor in Falmouth yesterday, her sponsors were indulging in a quiet moment of celebration. Cahal Milmo reports on a very substantial DIY deal
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Raising the admission fee
18 January 2006 - Will a revamped FA sponsorship structure appease its partners' gripes about value for money? Drew Barrand - Marketing
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Sponsorship and Advertising
2005 - Is sponsorship really worth it? By Alasdair Reid, Marketing Society
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Chelsea Seeks Uniform Supplier, Sponsor After Ditching Umbro
January 2005 - Bloomberg
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