Redmandarin
Redmandarin | Our Blog
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Our Blog

‘How to murder your wife’ was released in 1965. It tells the story of cartoonist Stanley Ford, played by Jack Lemmon, who stands wrongly accused of murdering his wife. Lemmon’s character uses the defence of justifiable homicide. The pivotal scene takes place in the courtroom. Ford conducts...

McDonald's exit from the top echelon of Olympic sponsorship created a media opening for anti-IOC narrative. But the sponsorship issue that McDonald’s exit raises is not about the travails of the IOC, it's about whether or not the sponsorship of both the Fifa World Cup and...

I imagine the entire marketing industry is now considering the impact of Proctor and Gamble’s Chief Marketing Officer, Marc Pritchard's, groundbreaking presentation at the recent IAB Annual Leadership meeting on the issues around digital marketing. Marc’s speech was refreshingly open and Mark Ritson in his recent Marketing Week piece...

Conjoined twins? There’s an industry mantra dating back to the 80s, that sponsorship is a commercial means to a commercial end. In the 80s, of course, it was a useful line to avoid approaches being routed to ‘community giving’; nowadays, it’s the logical defence against accusations of...

We were a little surprised when we saw the IOC was planning on reforming its Rule 40. Rule 40 currently imposes commercial purdah on Olympians for nearly a month around the Games, preventing any use of name or likeness in association with non-Games partners. Penalties for contravention...