Redmandarin
Credit Suisse – Roger Federer
15052
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Credit Suisse – Roger Federer

Date
Category
Employee Engagement, Planning, Social Sponsorship, Strategy
About This Project

We have advised Credit Suisse for nearly a decade on how to manage and activate their partnership with Roger Federer, the greatest male tennis player of all time. We support their proposition development, campaign planning, and market-by-market usage. We have helped them make short term plans around exhibition matches, key tournaments, and long-term strategies which take advantage of his evolving career.