For many years sponsorship procurement largely consisted of contract scrutiny and price negotiation for agencies and occasionally rights-holders.
But procurement is increasingly looks for ways to add value beyond supply management departments and driving a greater alignment with and understanding of marketing.
Procurement is a growing proportion of our client base. Procurement teams recognise our ability to work comfortably and constructively alongside both sponsorship and procurement and to support both to increase efficiency.
Without exception, our ROMI evaluation or Portfolio review are ultimately welcomed because they bring an objective (but constructive) perspective which is almost impossible to achieve internally.
Quite often our work gives sponsorship teams the data to make confident decisions which they have hesitated to take for fear of negative impact.