Redmandarin
Why
15013
page-template,page-template-full_width,page-template-full_width-php,page,page-id-15013,bridge-core-1.0.7,qode-quick-links-1.0,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-child-theme-ver-1.0.0,qode-theme-ver-18.2.1,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.0.5,vc_responsive
 

Why

cost benefit

Why Redmandarin?

 

The sponsorship industry consists mainly of sales and activation agencies. Their business models are largely based on 10 – 30% of client spend. The more you spend, the more they earn.

 

Our business model is based on your success.  We would prefer our clients not to spend money, than to waste it. Our services make your investment work harder. We reduce wastage. We guarantee accountability.

Why Redmandarin for China?

 

In the 1990s, it was dotcoms. In the early 2000s, it was online gaming. Since 2010, China is seen as the cash cow of global sport and entertainment.

 

In partnership with Pico, our role is to help Chinese businesses to use sponsorship to expand internationally as intelligently and profitably as possible. In practice, this means we work hard to align sponsorship with your actual business plans and ambitions, and ensure your investment delivers measurable commercial value.

global sponsorship spend
3380482228_8c68ee0ebd_o

Why Redmandarin and procurement?

 

Having spent 20 years looking for efficiencies and effectiveness and having developed probably the most comprehensive range of analytical tools to understand the attitudinal and behavioural impact of sponsorship on target audiences, we’re a natural partner for procurement teams.

 

But more importantly, because we’ve been there, in sponsorship. We know the challenges it offers, and the value it can bring. So our perspective is not reductive, it’s about collaboration with sponsorship to make things work better.

Why not Redmandarin?

 

If you want someone to spin you a strategy based on beacons, voice-enabled, IOT, OTT, 5G, AI or QR, don’t come to us. We build intelligent backbones, not jazz hands.

  • Redmandarin’s analysis and insight has always been second to none.

    Charlie Hiscocks, Global Director of Brand Communications

  • Our challenge with Velux was to align the sponsorship better with our business. Redmandarin’s advice was extremely helpful and helped us to take stock and make solid plans for the next three years.

    Kent Holm, Global Head of Sponsorship, Velux

  • The work you guys carried out across South Africa amongst others was exceptional. The markets have gained a lot of value.

    Barry Byrne Global Procurement Director, AB Inbev

  • Whenever I had a difficult question to address, I asked Redmandarin. The results were always rigorous, intelligent and attuned to our business.

    Libby Hills, Global Head of Advertising

  • When you’re investing over £100 million into a sponsorship, you want the best support possible. Redmandarin supported, or led, many of the key workstreams for our Olympic Partnership, and we have continued using them ever since.

    Stuart Beaver, Head of Olympic Programme and Group Sponsorship

  • When Atos was considering whether or not to sponsor the Paralympic Games, we wanted objective, expert advice. Redmandarin’s analysis provided the foundation for our investment case – and, as time has shown, it was a brilliant decision.

    Patrick Adiba

  • Redmandarin provided the framework to help us commercialise our sponsorships. They really played a large part in professionalising our approach.

    Michael Cockill, Head of Brand, Siemens

  • Redmandarin completely understood our business and our needs. They were like an outsourced part of my team. I knew I could rely on them 100%.

    Anton Glogger, Executive Director Brand Management and Global Sponsorship

  • My Redmandarin account team of three generated more value for me than the 12 people from my previous agency, because they were driven by our business needs.

    Andy Knee, Global Head of Sponsorship, Philips Electronics

  • I was tasked with developing a strategy for Orange sponsorship across 25 markets within six months. With Redmandarin’s help, I was able to deliver within two months.

    Pippa Dunn, CMO Orange

  • Redmandarin led the evaluation and restructuring of our sponsorship across 34 markets. Their work saved us hundreds of millions of Euros – and improved our results at the same time.

    Stephan Althoff, Global Head of Sponsorship for Deutsche Telekom

  • Redmandarin was the obvious choice. They offer a totally different order of quality

    Michael Brockbank, Marketing Director of Unilever

  • Redmandarin is a boutique consultancy with a unique specialism. They offer a higher level of service and intelligence than any other sponsroship agency I know.

    David Wheldon, CMO Director of RBS

  • You guys are the best

    Alex Tao, Virgin Special Projects

  • If you're looking for best of class advice, Redmandarin are the people to talk to

    Phil Chapman, European Marketing Director of T-Mobile

  • You did an amazing job, We would have been nowhere without you.

    Andrew Shaylor, Marketing Director of Ernst & Young EMEIA

I am test text for Call to action.