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McDonald's exit from the top echelon of Olympic sponsorship created a media opening for anti-IOC narrative. But the sponsorship issue that McDonald’s exit raises is not about the travails of the IOC, it's about whether or not the sponsorship of both the FIFA World Cup and...

I imagine the entire marketing industry is now considering the impact of Proctor and Gamble’s Chief Marketing Officer, Marc Pritchard's, groundbreaking presentation at the recent IAB Annual Leadership meeting on the issues around digital marketing. Marc’s speech was refreshingly open and Mark Ritson in his recent Marketing Week piece...

Our CEO likes F1 ‘Grübel was planning to get in with Sauber[1]’ was how impeccable veteran F1 journalist Roger Benoit broke the news that UBS Group CEO Oswald Grübel had been planning once again to sponsor Sauber F1 in Swiss magazine Blick. Following a few days...