McDonald's exit from the top echelon of Olympic sponsorship created a media opening for anti-IOC narrative. But the sponsorship issue that McDonald’s exit raises is not about the travails of the IOC, it's about whether or not the sponsorship of both the FIFA World Cup and...
McDonald’s departure from the IOC TOP programme has provoked much commentary. Of course, big sponsorship news always attracts its fair share of clichéd reflection and the departure of McDonald’s from TOP is very big news in the sponsorship industry. But it’s been particularly interesting to...
I imagine the entire marketing industry is now considering the impact of Proctor and Gamble’s Chief Marketing Officer, Marc Pritchard's, groundbreaking presentation at the recent IAB Annual Leadership meeting on the issues around digital marketing. Marc’s speech was refreshingly open and Mark Ritson in his recent Marketing Week piece...
Whatever happened to vision? It used to be a fundamental part of how businesses described themselves. I grew up with it…. Nowadays though, business vision is really hard to find. It’s been well and truly eclipsed by purpose. How a CEO responds to the 'purpose'...
The IOC’s TOP programme is clearly in rude good health. With seven out of 11 partners confirmed until 2020, the IOC can congratulate itself on having established itself clearly as the premier global property. The presence of businesses such as GE, P&G and Dow Chemical in...
Our CEO likes F1 ‘Grübel was planning to get in with Sauber[1]’ was how impeccable veteran F1 journalist Roger Benoit broke the news that UBS Group CEO Oswald Grübel had been planning once again to sponsor Sauber F1 in Swiss magazine Blick. Following a few days...
