One of the defining attributes of the Games is their life-cycle. The simple fact that each version of the Games only takes place once every four years, in different parts of the world, ensures the experience remains eternally fresh, not stuck in the comfortable but deadening rut of annual fixture.
Each Games spans seven long years, building from Host City announcement through to global celebration, and the Games are as much about this journey – as the event itself, with an unprecedented network of businesses and organisations working towards a single end.
And then Continue reading
