First published in SportBusiness Magazine November 2011
Malcolm Gladwell’s written a number of articles for grantland.com on the current state of the NBA during the four-months and counting of the current lockout. He eloquently argues the case that not only are NBA owners overstating their claims for financial penury but through their actions they grossly overvalue their own sports franchises relative to any financial return they could hope to achieve.
There’s now a growing consensus that games will be missed and that the players are going to end up on the losing side of a substantial change in salaries and contract length. Were this not such a predictable re-tread of 1998 it would be surprising that a league with so much reliance on the image of its players has the whip hand in negotiations