The UK Bribery Act 2010 finally came into force, against a backdrop of industry angst – here in the UK. Everyone feels pretty comfortable to condemn the nefarious activities of nameless international sports federations, but – what the hell is this going to do to hospitality?
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SportBusiness July 2011
The farce that was FIFA’s recent Presidential election raises some interesting questions about the relationship between brands and governing bodies.
Most media commentators have no appreciation of the enormous investment and business engagement required to work with a property like the World Cup, so the central thrust of all media coverage was the naïve question – are sponsors are about to walk away? The answer of course was no.
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