the right rights: HSBC & The Open – adding to existing rights

On 15th October 2010 HSBC was named as a Patron of The Open Championship for the next five years.

The partnership means that HSBC will become the ‘Official Banking Partner’ of The Open Championship and extend their golf sponsorship portfolio, taking them to a pre-emininent position in world golf.

Peter Dawson, The R&A sees the deal as a relationship support “…[we’ve] looked to establish relationships that help golf’s growth globally. As The R&A seeks to engage in and support activities to grow the game, a partnership with ‘the world’s local bank’ is a natural progression.”

Giles Morgan is excited about the extension to their existing activities “This new partnership is an exciting opportunity to take our current activity with professional and grassroots golf in both established and emerging markets to a new level.”

HSBC have shown again a clear vision and strength of purpose in knowing what works for them and their clients.

Congratulations on pulling it all together so quickly.