World Peace Festival

The World Peace Festival was an attempt to re-frame peace as beginning with the individual and culminating in a conference in Berlin in August 2011 which brought together the UNDP, Richard Branson, Deepak Chopra, renowned peace-builders, senior military figures and many more in a multi-stakeholder, multi-dimensional discussion, out of which emerged, under the guidance of Scilla Elworthy, a number of major global initiatives, including Infrastructures for Peace.

Redmandarin supported the World Peace Festival for 18 months, in partnership with Interbrand and Saatchi & Saatchi.

During that time, Redmandarin revised the brand proposition, advised the WPF on the construction of its partnership packages, and structured and edited Tools for Peace (available on Amazon).