Redmandarin is defining the future of sponsorship; providing board-level consultancy and creating effective campaigns for the world’s leading blue-chip brands since 1999.
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The Red Thread
The monthly e-newsletter from Redmandarin with our latest opinions and resources...
There is a growing body of research into sponsorship, especially into the factors relating to consumer purchasing decisions. Although an internal dimension to sponsorship is widely acknowledged, there has been very little research into its organisational impact.
We were a little surprised when we saw the IOC was planning on reforming its Rule 40. Rule 40 currently imposes commercial purdah on Olympians for nearly a month around the Games, preventing any use of name or likeness in association with non-Games partners. This reform is potentially radical
Redmandarin has launched Beyond Red, a sister agency that will support the sponsorship company in its brand activations. Beyond Red will deliver sponsorship activation globally under the management of industry veteran, Barnett Fletcher. Beyond Red is a great solution for many of our clients who've either used us to deliver some activation services - and those who've wished we could do more.