Brand
Sponsorship, branding and Byron’s big mistake
Please read this if you’re interested in how sponsorship changes brand perception.. This post wraps up a number of loose ends – so goes on
January 14, 2023
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Sponsorship consultancy has been our unique focus since 1999.
For over 20 years, we have been advising the world’s largest and most ambitious companies on sponsorship strategy and practice – creating greater focus, building capability and driving effectiveness.
Now we’re upping the game, again, with a new range of services applying psychological laws and principles which maximise positive emotional impact.
We’re talking Head and Heart.
Redmandarin was the original strategic sponsorship consultancy – and remains the best.
Why?
Because we’ve spent 20 years refining our practice, our methodology and our thinking. In many respects, re-defining sponsorship and sponsorship consultancy, to maintain and broaden our relevance to business needs.
And help our clients navigate the shortest and most effective route to success.
Redmandarin founders brought together senior expertise from the worlds of sponsorship and professional services.
Over time, our services have expanded to meet our clients’ needs and now we offer a wide range of unique services beyond our core offering of specialised Analytics, Strategy, Planning, and now Psychology.
Redmandarin sponsorship consultancy services offer unique depth in Olympic and Paralympic marketing, marketing procurement support, ESG and employee engagement.
Click below or here to read about specific services.
Global, local and Olympic strategies, ESG, and using sponsorship to drive internal Learning and Development.
Our blog contains a rich exploration of many dimensions of sponsorship consultancy – from commercial strategy to brand identity.
Please read this if you’re interested in how sponsorship changes brand perception.. This post wraps up a number of loose ends – so goes on
British Cycling and Shell’s announcement of their eight year sponsorship hasn’t landed well. According to the PR, British Cycling and Shell will share a commitment
There’s certainly no shortage of posts out there on the web talking about sponsorship strategy. In fact, in the context of sponsorship, the word strategy
Sponsorship, impact and ESG used to be very remote companions – but now there’s a large role for sponsorship in both communicating and delivering impact.
