WE ARE REDMANDARIN
GLOBAL SPONSORSHIP ADVISORY
Since 1999, Redmandarin has been advising the world’s largest and most ambitious companies on sponsorship.
Over that time, we have advised clients on over US$4 billion of sponsorship rights fee investments.
Sponsorship can touch audiences like nothing else.
It can transform consumer, trade and even government perceptions of a business.
It can cost-effectively prime a market for entry.
It can generate impressive shifts in employee engagement.
Done well, it can pay for itself in direct sales – many times over
That’s our kind of sponsorship.
Redmandarin is a unique global advisory practice, specialising in sponsorship and partnership.
We help our clients use sponsorship cost-effectively to drive their commercial objectives.
We help them avoid wastage, maximise value and accelerate their commercial ambitions.
Since 1999, we have worked behind the scenes with the world’s largest and smartest businesses to drive sponsorship success.
Now, with Pico, we are bringing those services to China.
19 Years of Focus
deepening our understanding and expertise, working with world-leading businesses
Unique IP
methodologies and tools adapted and developed to deliver absolute best practice
Wisdom with energy
passionate to help our clients find the best solution, and the wisdom to know a shiny solution from a robust one
Business Model
our business model has always been predicated on client satisfaction and service, not turnover
Hands-on Partners
a highly experienced senior team who directly oversee and manage every account
Global Footprint
with offices in London, Dubai, Tokyo, Los Angeles, Shanghai, Beijing, Hong Kong, and Singapore
Strategy
We give our clients answers to the hardest questions
Analytics
Our modelling and analytics lead to clear yes/no decision points around investment
Planning
Our planning ensures the best creative execution to deliver commercial value
Content Specialisms
Expertise in major sports verticals.
Olympic marketing.
Social sponsorship.
Employee engagement.
Employee Engagement, Learning Management System, Olympic Marketing, Planning, Strategy
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Capability building, Investment Case, Negotiation support
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Employee Engagement, Planning, PMO
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Employee Engagement, Planning, Social Sponsorship, Strategy
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Redmandarin’s analysis and insight has always been second to none.
Charlie Hiscocks, Global Director of Brand Communications
Redmandarin’s depth of understanding of sailing
Kent Holm, Global Head of Sponsorship, Velux
The work you guys carried out across South Africa amongst others was exceptional. The markets have gained a lot of value.
Barry Byrne Global Procurement Director, AB Inbev
Whenever I had a difficult question to address, I asked Redmandarin. The results were always rigorous, intelligent and attuned to our business.
Libby Hills, Global Head of Advertising
When you’re investing over £100 million into a sponsorship, you want the best support possible. Redmandarin supported, or led, many of the key workstreams for our Olympic Partnership, and we have continued using them ever since.
Stuart Beaver, Head of Olympic Programme and Group Sponsorship
When Atos was considering whether or not to sponsor the Paralympic Games, we wanted objective, expert advice. Redmandarin’s analysis provided the foundation for our investment case – and, as time has shown, it was a brilliant decision.
Patrick Adiba
Redmandarin provided the framework to help us commercialise our sponsorships. They really played a large part in professionalising our approach.
Michael Cockill, Head of Brand, Siemens
Redmandarin completely understood our business and our needs. They were like an outsourced part of my team. I knew I could rely on them 100%.
Anton Glogger, Executive Director Brand Management and Global Sponsorship
My Redmandarin account team of three generated more value for me than the 12 people from my previous agency, because they were driven by our business needs.
Andy Knee, Global Head of Sponsorship, Philips Electronics
I was tasked with developing a strategy for Orange sponsorship across 25 markets within six months. With Redmandarin’s help, I was able to deliver within two months.
Pippa Dunn, CMO Orange
Redmandarin led the evaluation and restructuring of our sponsorship across 34 markets. Their work saved us hundreds of millions of Euros – and improved our results at the same time.
Stephan Althoff, Global Head of Sponsorship for Deutsche Telekom
Redmandarin was the obvious choice. They offer a totally different order of quality
Michael Brockbank, Marketing Director of Unilever
Redmandarin is a boutique consultancy with a unique specialism. They offer a higher level of service and intelligence than any other sponsroship agency I know.
David Wheldon, CMO Director of RBS
You guys are the best
Alex Tao, Virgin Special Projects
If you're looking for best of class advice, Redmandarin are the people to talk to
Phil Chapman, European Marketing Director of T-Mobile
You did an amazing job, We would have been nowhere without you.
Andrew Shaylor, Marketing Director of Ernst & Young EMEIA
