Since 1999 we have:
- advised 32 of Europe's largest 100 businesses
- overseen $4 billion of sponsorship investment
- saved our clients $600m through effective procurement
- improved business yield across $1 billion of activation spend
The Red Thread
The monthly e-newsletter from Redmandarin with our latest opinions and resources...
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Stop Press: FIFA collapse imminent. (Not)
Why do mainstream and even marketing media so rarely show any real understanding of sponsorship? The latest nonsense courtesy of Forbes, Sports Business Daily, The Guardian and even the usually sense-making Mark Ritson...
Tokyo 2020: The challenges facing Partners
Shaun Whatling considers the greatest challenges facing Partners and what they could do to combat these. How can you effectively communicate your partnership?
Visa asks itself: should I stay or should I go?
McDonald’s exit raises not just questions about the travails of the IOC, it's about whether or not the sponsorship of both the Fifa World Cup and the Olympic Games can be justified?