Since 1999 we have:

  • advised 32 of Europe's largest 100 businesses
  • overseen $4 billion of sponsorship investment
  • saved our clients $500m through effective procurement
  • improved business yield across $1 billion of activation spend

Stop Press: FIFA collapse imminent. (Not)

Stop Press: FIFA collapse imminent. (Not)

Why do mainstream and even marketing media so rarely show any real understanding of sponsorship? The latest nonsense courtesy of Forbes, Sports Business Daily, The Guardian and even the usually sense-making Mark Ritson...

Tokyo 2020: The challenges facing Partners

Tokyo 2020: The challenges facing Partners

Shaun Whatling considers the greatest challenges facing Partners and what they could do to combat these. How can you effectively communicate your partnership?

How to act when the opportunity cost is high

How to act when the opportunity cost is high

McDonald’s exit raises not just questions about the travails of the IOC, it's about whether or not the sponsorship of both the Fifa World Cup and the Olympic Games can be justified?