Since 1999 we have:

  • advised 32 of Europe's largest 100 businesses
  • overseen $4 billion of sponsorship investment
  • saved our clients $500m through effective procurement
  • improved business yield across $1 billion of activation spend

Major Events Advisory

Major Events Advisory

Redmandarin is now pleased to be offering advisory services to Partners of major events including Olympic Games, Paralympic Games, World Cups, at every stage of Partnership, deploying subject experts with multiple major events experience to deliver award-winning campaigns.

the danger of being dazzled by the latest shiny objects in digital marketing

the danger of being dazzled by the latest shiny objects in digital marketing

Nick Walford considers the impact for sponsorship of Proctor and Gamble’s Chief Marketing Officer, Marc Pritchard’s, groundbreaking presentation on viewability, supply chain transparency, fraud, and measurement verification.

World Athletics Championship and Sponsorship

World Athletics Championship and Sponsorship

The World Athletics Championship is said to be the third largest sporting event worldwide after the Olympics and the FIFA World Cup. Despite this, athletics is estimated to attract merely 1-2% of global sports sponsorship revenue this year. Why this disparity?