Redmandarin is defining the future of sponsorship; providing board-level consultancy and creating effective campaigns for the world’s leading blue-chip brands since 1999.
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The Red Thread
The monthly e-newsletter from Redmandarin with our latest opinions and resources...
Community as a marketing term really started buzzing back in the 90s. It was .com days, the world was alight with online content propositions and ‘building community’ was all anyone had to do. Building community was a great phrase for that era, because it had an optimistic ring and easy promise which ‘building a customer-base’ just couldn't match.
Just to let our clients and friends know, Redmandarin has now moved to offices within Somerset House, London. Please feel free to drop by for a coffee - we'd be pleased to see you.
Never before has the pharma sector faced a more optimistic future, yet the industry is also facing significant challenge on many fronts, and offering poor return on investment. Our sector paper considers the opportunities and challenges facing the pharma industry – and the role that sponsorship might play in reflecting a response to these